By Scott Anderson, President and CEO of Cruise Inn
Coral Springs, FL– During the official launch of Cruise Inn last month at the ARVC Outdoor Hospitality Conference and Expo, park owners responded positively to the idea of a consistent outdoor hospitality brand providing a standard level of expectations for consumers. With a wide marketing reach to new segments of consumers and tour groups previously unreachable by independent parks, Cruise Inn is slated to provide a much needed outdoor hospitality experience.
An alternative for independent RV park owners in the hospitality industry—Cruise Inn provides membership opportunities to RV Park and campground owners and developers. The brand was recently formed by a group of experienced hospitality professionals including hotel industry veterans Roger Bloss, Bernie Moyle, Alan Benjamin, and Alan Tallis, RV Park executive Ian Steyn and financier Adam Frisch. Through this new and innovative offering, Cruise Inn will help its founding members increase their ROI through guest satisfaction, revenue/yield management, loyalty programs, multiple booking channels and effective sales.
“It does feel like there is room for a brand in our industry. As I thought about it more I couldn’t remember the last time I stayed in a hotel that was an independently operated hotel and I know in our industry -the RV park industry is full of primarily independently operated campgrounds.” said Mari Garland, Owner of Junction West RV Park who was drawn to Cruise Inn as a good match for her park to come together with other parks with a different definition other than just family friendly or actives driven.
The Cruise Inn brand is focused on providing key benefits to its members including low fees, a simple contract, no penalties, member-directed standards and brand policies, innovative technology, PMS training, distribution marketing, worldwide sales and marketing, brand support and a brand powered by trusted industry resources. In addition, Cruise Inn supports its members with a highly qualified team of Sales Support and Assurance Program Directors who provide sales and marketing support. The team will ensure consistent implementation of standards, logos, policies and procedures. Members will benefit from delivered training programs and annual visits to ensure standards are maintained.
The Cruise Inn brand launch last month was ideally suited for the marketplace as there is ample opportunity for new owners to invest in RV parks and campgrounds. It will be poised to provide a combination of marketplace presence, value and service at a consistent, high-quality facility with a reasonable price tag for consumers.